By: Dawn Letson | Category Manager
As consumers start to move back into new the post-pandemic routine, breakfast on-the-go is seeing a huge resurgence, and c-store are responding with new and innovative breakfast offerings. Limited time offers (LTOs) such as a waffle breakfast sandwich with fried chicken breast or sausage and egg keep the selections interesting and remain on the menu as long as sales remain strong. Both handheld and knife-and-fork options help enhance breakfast offerings. Below are some examples of current items that are trending:
- Focus on fresh
- Made onsite
- breakfast sandwiches and burritos
- Innovative sandwich ingredients
- waffles, flatbreads, french toast
- fried chicken, chorizo
- Added-on side items increasing register ring
- hashbrowns, potato bites, fresh fruit
- Knife-and-fork meals
- biscuits and gravy
- breakfast platter
- Tried and true grab-n-go options
- doughnuts
- muffins
Source: Breakfast Bounces Back, Convenience Store Decisions, Dec 2021