By: Kraig Morrison | Category Manager

CBD is still an exciting new category within convenience, and 2021 has seen explosive growth in health and wellness products. CBD products can provide participating retailers with high gross margins, low merchandising footprints, incremental sales and increased basket sizes.

Categories seeing the most significant growth, in dollar sales, from a year ago are:

  • External Analgesic Rubs, 23% lift
  • Liquid Vitamins/Minerals, 18.2% growth
  • Sleeping Remedies, 15.3% lift
  • Mineral Supplements, 11.7% growth

Source: IRI, Total U.S., Convenience, Latest 104 Weeks Ending 4.18.2021