By: Christina Carranza | Category Manager

  • Beginning in March of 2021, C-store traffic began to exceed prior year
    • As high as 17% above prior year (Source:  Numerator, CR Channel, Grocery and Tobacco sales, through WE 5/2/21)
  • Increased consumption at home has seen the increased demand for larger multi-serve sizes (Source:  Nielsen Scan YTD data ending 6.13.20 Total US AMC: IShop 12MMT Mar 2020)
  • 36% of consumers want immunity boosting beverages (Source:  Nielsen Scan YTD data ending 6.13.20 Total US AMC: IShop 12MMT Mar 2020)
    • Since COVID, juice is growing at +10% and Value-Added Dairy is growing at 16%
  • Habits developed during COVID will be sustaining
    • 41% of population will not feel comfortable returning to “normal” habits until the rate of infection across the country is zero/close to zero (IRI Covid-19  Thought Leadership 1/22/21)
    • 16% will buy more products that support their immunity (Source: IRI Briefing, “COVID 19 Demand Curve” 2/25/21)
    • 27% plan to focus more on health (Source: IRI Briefing, “COVID 19 Demand Curve” 2/25/21)