Cakesters Peanut Butter

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Snack Cakes category maintainig strong growth momentum, +20%.1
Low income HH & multi-cultural consumers over-index with Snack Cakes.2
Cakesters original #1 best selling sweet snacks at launch.3
Oreo Peanut Butter has 38% exclusive penetration within Oreo core flavors.4
Peanut Butter is the largest and fastest growing filling flavor in Snack Cakes, 13% in Convenience.5
Cakesters has contributed an incremental 2MM HHS to the Oreo portfolio.6
Dedicated Cakesters line in 2024, driving +40% capacity.


1- Nielsen xAOC+C L52Wks –  w/e 1/28/23

2-NPD Consumption June 2022 + Mondelēz Equity Tracking October 2021 + Nielsen Homescan Panel – 52W end August 28, 2022

3-BASES IM Data – 2022 – Innovation Items

4-Nielsen Homescan Panel, Total US, 52 weeks ending 12/28/19

5-Nielsen xAOC+C Cal Year 2022, Brands: Hostess/Little Debbie/Tasty Kake/Drakes ; Conv + Conv Independent Markets Cal Year 2022

6-Nielsen Panel Total US 104 weeks (52 weeks pre-launch + 52 weeks launch) through w/e 01/07/2023  

Christy McCrary
[email protected]

Promotion Requirements
Distribution Only

Key Dates
Begins: 10/1/23
Ends: 12/31/23