Reese’s Big Cup w/ Reese’s Puffs

Reese’s Stuffed with Pretzels is the #1 innovation item in the category having received over 2 billion impressions.2
With the recent launch of Reese’s Stuffed with Chips off to a strong start,1 the brand is teaming up with Reese’s Puffs Cereal.
Reese’s with Reese’s Puffs consumer testing validates it as exceeding consumer expectations.3

1. IRI through 11/28/21

2. THC ending 12/31/21

3. Reese’s Puffs IHUT 6/21

Randy Roche’
[email protected]

Promotion Requirements
Distribution Only

Key Dates
Begins: 10/1/22
Ends: 12/31/22