Mondelez Candy and Gum

Sour Patch Kids Lemonade Fest
Sour Patch Kids Lemonade Fest grew +17.5% vs YAGO, faster than single flavor NCC (+12%).
Sour Patch Kids Lemonade Fest brings together an exciting mix of lemonade flavored kids; flavors rank high on purchase interest and flavor appeal and lemonade over-indexes with GenZ vs total (167 index) and grew 0.4 pts last year.

Swedish Fish Blue Raspberry Lemonade
Swedish Fish Blue Raspberry Lemonade brings a new and highly desirable single-flavor offering to Swedish Fish…for the first time ever!

Trident Vibes Watermelon
Trident Vibes SPK Watermelon delivers the deliciously long-lasting chewing experience you expect from Trident gum, while packed with the mouthwatering sour then sweet™ flavor of Sour Patch Kids candy!
Sour Patch Kids Watermelon candy is growing faster than total everyday brand nationally.
42% of consumers are looking for new and exciting formats, flavors and multi-sensorial experiences within gum and Vibes X SPK delivers.
Trident Vibes inspired by SPK concept scores ready across need/desire and attention catching with teens.

Trident Mega Bubblegum
Teens present a strong targeting opportunity for Trident Mega Bubblegum to stand out as a fun, tasty, and exciting experience.
Trident Mega generated top trial interest and marketplace endurance.
Outstanding need/desire, trial interest and acceptable cost scores amongst teens.
Consumers’ overall perceptions of key benefits like long-lasting flavor and perfect size of product exceeded in-going expectations.

Christy McCrary
[email protected]

Promotion Requirements
Distribution Only

Key Dates
Begins: 10/1/22
Ends: 12/31/22