McLane Co. Program Offers Branded Coffees, Teas

TEMPLE, Texas — By Chuck Ulie — Javaperks, a new foodservice-at-retail program from supply-chain services company McLane Co., offers customers a premium coffee and tea solution.

“We are pleased to deliver innovative solutions, service and access to resources that help our customers achieve sustained, profitable growth,” said Keith Ross, senior vice president of corporate merchandising at McLane. “Through Javaperks, retailers can offer their customers uniquely branded, high-quality and great-tasting coffees and teas for their stores.”

According to convenience-store industry data provided by S&D Coffee and Tea, hot dispensed beverages represent 14% of all foodservice sales, McLane Co. said. Of that 14%, drip coffee represents 78%, while cappuccinos, hot chocolate, hot tea and specialty beverages account for nearly 1%.

Through Javaperks, retailers can access products to rival any coffeehouse, such as coffee, cappuccinos, iced coffee and tea, McLane said. Retailers also can customize graphics for their coffee bar, countertop units and walls to highlight the Javaperks brand in the store and to provide a branded coffee bar service to retail patrons with minimal expense.

Temple, Texas-based McLane, which in February hosted it second National Hiring Day, provides grocery and foodservice solutions for convenience stores, mass merchants, drug stores and chain restaurants. Through McLane Grocery and McLane Foodservice, it operates more than 80 distribution centers and one of the nation’s largest private fleets. The company buys, sells and delivers more than 50,000 consumer products to nearly 110,000 locations across the United States. Additionally, McLane provides alcoholic beverage distribution through its subsidiary, Empire Distributors Inc. McLane is a wholly owned unit of Berkshire Hathaway Inc., Omaha.

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Source: Convenience Store Petroleum