By: Aimee Levitt | May 28, 2024
Craving is not the same as hunger. Hunger is a need. Craving is a want.
Craving is not the same as hunger. Hunger is a need. Craving is a want. Say you just finished Thanksgiving dinner. The turkey was dry, but you satisfied your basic hunger with rolls and pie. Your belly is full. But then, on the way home, you pass a Casey’s General Store and suddenly you really, really need a taco pizza because it’s delicious and because it fulfills a basic need for crunch and salt and cheese. That’s craveability.
“People are allowing themselves to be swayed by cravings,” said Robert Byrne, director, consumer and insights, of Technomic, a Chicago-based sister data company of CSP. According to a recent survey by Technomic, 29% of customers visit convenience stores to satisfy a craving. That’s the same number who visit for … convenience.
So how do you get customers to go to convenience stores to satisfy their cravings? Here are 10 suggestions.
Source: CSP