Center for Category Innovation

As part of our merchandising service, McLane’s Center for Category Innovation (formerly McLane Lab Store) recreates a retail store environment in every detail—fully stocked with the latest and best-selling products, using the most extensive convenience store sales database in the industry. This indispensable service offering helps you sell the right products in the most profitable way—and, by ensuring your product mix and space allocations are meeting your customers’ needs, helps you avoid costly mistakes. The Center for Category Innovation has become a highly valued resource and is unique to McLane and its customers.

Key advantages

• See and experience a profit-maximizing retail environment in person, and make decisions that will help you generate more profit with the same space
• Work with merchandising and category experts to help optimize your product mix and merchandising, capturing your customers’ impulse interests or destination needs
• Identify new and best-selling products, and understand how they are being promoted with the best practices in the industry
• Develop or update Live-Image Planograms onsite that can quickly be turned around for implementation in the field
• Pinpoint any opportunities that may exist in pricing strategies to capitalize on every penny of profit that is available
• Take advantage of demographic insight and McLane’s regional and national sales information

To find out more about how the CCI can help you buy better, sell smarter and profit more, or to set up an appointment, contact your divisional sales representative.